Your Article on Article Marketing
Dear Colleagues and Friends,
Our over-all goal with this article on Article Marketing is to add value for
you and your business.
Over time, these article archives will build up with more "focused problem solving" and "choices that fit"
articles to complement our purpose for being here...
Your Complete and Focused Website Marketing Information Center
As always, I hope that you will find the contents interesting and of real value. Let me know, at any time, if there is
anything in particular that should be included in future articles:
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Here's wishing you everything you would wish for yourself
Article Marketing Campaign To Build Your Link Popularity
The following article is one of a series of articles which focus on Affiliate and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
If you’ve been involved with internet marketing for some time, then you will know how important article
marketing can be for your online campaigns. Article marketing can provide you with a lot of back links that could help
build your link popularity so that you may secure a good position in the search engine results pages (SERPs).
Additionally, since you will be submitting your articles to article directories, it's important to know which of these
directories have high page ranks. Having your link appear in the pages of websites with high PR will boost to your own
website’s page rank.
It is critical, therefore, to learn about the different nuances involved with article marketing so that you will be able to
optimize your usage of this highly effective technique.
This article isn’t about an introduction to article marketing. This article assumes that you already know the principles
behind article marketing and offers some tips to help you to succeed with your article marketing campaigns.
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Affiliate and Internet Marketing in general isn't as easy as many would have us believe. I fully understand
(through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you
have a desire to improve your business, grow your business, and be more successful. These articles are here with
the sole intention of helping you to make the whole process a lot easier.
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Though it is tempting to submit two or more articles to the article directories on the internet, it is strongly recommended
that you try to avoid doing the same in rapid succession. The search engines, and Google in particular, are quite
sensitive about abnormal increases in a website’s link popularity. By submitting many articles at the same time, you
could potentially gain 3,000 or so back links for your website. In theory, this is excellent. But since this will be
accomplished quite fast, the search engines might categorize it as an abnormal increase, and they may momentarily
de-index your website. You don't want this to happen. I would recommend, therefore, that you avoid using
automatic article submitters.
It isn’t wise to submit an article that is already included in your own website. If the article directory has a high page rank
search engines would consider the higher ranking website as the originator of the article. Hence, your lower ranking
website, may be designated as holding duplicate content. This will have an adverse effect on your page rank.
Whenever you’re writing articles, remember that most article directories will allow you to use hyperlinks. The trick is
in linking your website through what are known as anchor texts. These anchor texts should relate to the keywords you
are targeting. Doing this would give a significant boost to your chances of getting a better position in the SERPs.
For example, if the keyword you’re targeting is "fitness" make sure that you hyperlink your website to every
mention of the term in your article.
Do not submit private label rights (PLR) articles as they are. Though PLR articles are great options for affordable
content, they are not really meant for article marketing purposes. Duplicate articles submitted to the directories
would just be rejected, or worse, can lead to the banning of your account. Instead, try to use the PLR articles as
bases for the articles you will write for these directories. The information is already in these PLR articles, after all,
hence you won’t need to spend time doing some necessary research. Write one, original article from the ground up, using
your PLR articles as the foundation, and submit what is now your unique content to the directories.
Remember, people will be reading your articles. These are highly targeted readers. They will read your article because
they are looking for information relevant to the subject of your work. Why are you reading this article? If you could
provide this information clearly, succinctly, and effectively, they’ll regard you as an authority on the subject and they
will grow to trust whatever you will put out. Hence, it is important to submit the best quality article you could
come up with, as your online business’ credibility is on the line.
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has
been worth it for all of us.
NOW is the time!
Be Happy, Be Successful, and above all, Be Kind
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