Your Article on Blogging Your Business
Dear Colleagues and Friends,
Our over-all goal with this article on Blogging Your Business is to add value for
you and your business.
Over time, these article archives will build up with more "focused problem solving" and "choices that fit"
articles to complement our purpose for being here...
Your Complete and Focused Website Marketing Information Center
As always, I hope that you will find the contents interesting and of real value. Let me know, at any time, if there is
anything in particular that should be included in future articles:
Include 'Article Archives' in the Message
Here's wishing you everything you would wish for yourself
Blogging Your Business, It's Easier Than Emails
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
Does your business need a blog?
A blog is a Web log, an online journal. Blogs started out as
online diaries, in which diarists shared their everyday lives
with the world. From their beginnings as a weird Web fad in 1998,
blogs have moved on, and are well on the way to becoming a
standard business tool.
Why? Because in February 2003 Google.com bought Pyra Labs, the
company which owns the Blogger weblogging tool. Blogger.com, one
of the main sites providing blog software and hosting, boasted a
million hosted web logs in early 2003.
Google.com's interest in blogs indicates that blogs are
mainstream. A blog help your business in many ways, depending on
whether you create a private or a public blog. Blogs are so
useful that you'll want to create both.
=> Your business's private, internal blog
These days, no one works alone. Even if you're a solo business
operator, you have colleagues --- partners, contractors, and
suppliers with whom you communicate daily. A private blog makes
working with a group easier, because you can streamline your
interactions, saving time and energy.
A private blog can contain notes to yourself, or to colleagues.
It's a place to store information and tips that might not warrant
a special email message. You can post information like meeting
notes, project tasks and summaries, and updated price lists. You
can also post links to large files --- no need to email, fax, or
mail them to and fro.
Your blog is more useful than email, because blog postings are
dated, and easily searchable. You can post a message you want
everyone to read, and the message stays on the blog. With email,
you read and delete, or read and forget.
If you've worked on a project with someone in another state or on
the other side of the world, you've blessed email, because it
makes sharing information so easy. Using a blog to share
information is even easier than using email.
=> Your business's public blog
A business blog is a marketing tool. A blog can add value to your
Web site, or it can take the place of a Web site. Look on it as a
combination "What's New" Web site page, and an online journal.
Because of a blog's freewheeling nature, it's friendly and
relaxed.
If you don't have a site, your blog's a place to put your online
CV, portfolio and client list. You can, and should, use your blog
to express your personality and expertise.
If you have a Web site, your blog page builds loyalty, because
if you provide interesting content, your visitors will return to
your site. And because it's a Web page, your blog will appear on
search engines, attracting new clients.
========SIDEBAR========
Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand
(through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you
have a desire to improve your business, grow your business, and be more successful. These articles are here with
the sole intention of helping you to make the whole process a lot easier.
======END SIDEBAR======
Google has been treating blogs differently from other Web pages
for a couple of years. Whereas it takes a standard
Web page/ site
a month to be indexed by Google, blogs are indexed daily. This
means that your blog is mega-cheap
advertising. You can post
something on your blog and have it indexed by Google within a
day.
Will creating a
blog help your business? As I suggested in the
article: "Get Googled And Build Credibility", because Google.com
is
so popular and indexes so comprehensively, if you focus some
of your marketing and promotion time on getting your name
out on
the Web, you're building your credibility, both online and
offline.
(You can read the complete article
in the newsletter archives at:
http://www.digital-e.biz/newsletter.html
--click the Archive button on the
Newsletter page.)
So go ahead, blog your business!
=> Blog resources <=
Blogger -create your own
free blog(s) www.blogger.com Blogger
provides a template for your blog, and makes adding to your blog
as easy as
writing an email message. The "Post" and "Publish"
buttons on the interface update your blog.
Weblog.com --- recently updated blogs: http://www.weblogs.com/
w.bloggar --- http://wbloggar.com/A clever and useful
little
freebie to write and format your blog posts offline, then
automatically post them when you go online.
Angela Booth's Digital-e Blog: http://www.digital-
e.biz/blogger.html
>Veteran multi-published author and copywriter Angela Booth crafts
words for your business --- words to sell, educate or persuade.
E-books and e-courses on Web site. FREE ezines for writers and
small biz: http://www.digital-e.biz/
About the Author
Writer, journalist and author Angela Booth has been writing for print and online venues for over 25 years. She also
writes copy for businesses.
Apart from this article on blogging, there are a number of other marketing articles to help you determine which
strategies and tactics are suited to you and your online business.
Go back to Your Article Archives
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has
been worth it for all of us.
NOW is the time!
Be Happy, Be Successful, and above all, Be Kind
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