Your Article on Digital Store
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Building Your Own Digital Store
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
What good are your products if you don't have a place to sell them? Think of the internet as one big marketplace.
Naturally, to be able to sell your products in this marketplace, you will need a store… a digital store. This digital
store takes the form of your website.
A website that sells information products does not have to be complicated. In fact, the simpler it is, the better it
would be. Designing your website would depend on what products you're selling, and how many products you're actually
offering.
If you're just offering one product for sale, you could simply host one page for this product. This page is called a sales
page, or a sales copy. A sales page is where you could try to persuade your visitors to purchase your products. This can
be done in a variety of ways. Usually, internet marketers hire a copywriter to prepare a sales page for their goods.
However, copywriters don't come cheap. Some of them charge thousands of dollars per sales page. Some even charge a
percentage of the sales you'll be able to generate, as their fee. If the copywriter is good, trust that whatever he will
come up with would most certainly result in quite a number of sales, and eventual profit, for your online business.
The question that needs to be asked, really, is if you have the resources to procure the services of one?
========SIDEBAR========
Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand
(through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you
have a desire to improve your business, grow your business, and be more successful. These articles are here with
the sole intention of helping you to make the whole process a lot easier.
======END SIDEBAR======
Even if you can't allocate resources for a copywriter, you could still prepare your own sales copy. Simply keep in mind
the following guidelines:
- Your sales page should start with an attention grabbing headline. If you're selling an eBook about dog grooming for
example, you could emphasize on the best benefit that your readers would be able to derive from the same. Here is an
illustrative headline: "Finally, An Ebook That Reveals Easy And Comprehensive Steps In Keeping Your Canine Companion
Squeaky Clean!" Remember, a headline should be able to grab your visitors' attention to compel them to read the rest
of what you have to say. Always be guided by this rule.
- After your salutations ("Dear Sir/Ma'am;" "Dear Internet Friend;" Dear Valued Customer;" etc.), you should first
introduce who you are and what your business is about. This would make your readers know that they are dealing with a
credible expert in the field. Also, this would diminish the anonymity that sometimes makes them hesitant to trust you
with their hard-earned money.
- Establish the necessity for the product you're about to offer. Discuss the market and why there is a need for
your goods. This can be done by enumerating some problems with the way things are. With our running example of dog
grooming, you could create a semblance of necessity for your eBook if you would discuss the rather unpleasant smell
that unclean pups would leave in the house, or the fur that comes off their bodies because of their lack of
grooming, etc.
- Introduce your product. Include the specifications for the same.
- Enumerate ALL the benefits that could be derived from the use of your product.
- Lastly, create a sense of urgency. Many internet marketers label this as a "call to action." This is where you
would be able to get them off their seats, in a manner of speaking, and punch their credit card details to order
your product. This is the most important component of your sales page.
A sales page can easily become the entirety of your website by itself. Simply add a payment button that would lead your
would-be customers to the payment processing page. This is dependent on the merchant account you will procure.
PayPal, 2checkout, and ClickBank are the most popular payment processors for online businesses.
If you're offering multiple products for sale, you would need a sales page for each of them. Your landing page (the page
that would load up when the visitor would type in your URL) should contain links to each of your product's sales page.
Apart from this article on digital store, there are a number of other marketing articles to help you determine which
strategies and tactics are suited to you and your online business.
Go back to Your Article Archives
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has
been worth it for all of us.
NOW is the time!
Be Happy, Be Successful, and above all, Be Kind
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