Welcome to Find Niche Markets the third part of the 5 part ecourse on Local Businesses Marketing.
No matter how effective your services are or how great your products are, if you are not targeting hungry markets,
if you are not finding hungry buyers, you stand little chance of achieving the goals you may be striving for.
Remember, the single goal of this mini
course is to show you how you can easily apply your internet marketing skills to helping local businesses to be more
effective online. As a result, you can make a substantial and regular monthly income
You are now ready to take the next step in helping local businesses and profiting from helping them. With a list of
local advertisers who spend major ad money on display ads in the Yellow Pages, local press and Google, you can target potential
profits for yourself. It's easier than you may think! All you need to do is go where there's no local competition.
In many local niche markets, the keywords that describe the niches you are exploring are dominated by non-local
websites. Yellow Pages online, business directories and so-called "scraper" sites (which get their content by "scraping"
Yellow Pages content and repackaging it) have a low Page Rank. You'll be able to dominate the search results for these
niche markets because you will have an actual, local presence.
Local sites for local businesses dominate some niches. You don't want to do battle with these niches. Instead,
you "drill down" to more specific long-tail keywords that these Page Rank 4 sites didn't include.
Here's how to do the next step of your market research:
- Pick a niche to search in Google
- Enter your keywords in this order: location, general niche, specific sub-niche - e.g. manhattan lawyers estates
- Look at the green text at the bottom of each listing. That will be the URL of the site you're competing with
- If the first search results indicate business directories, classified listings, news items or Yellow Pages online, this
is a very good niche
- If the first search results indicate actual local businesses, this is competitive. Move on or "drill down" with your
keywords.
You may find that the first listing is actually for an out-of-state business or professional who happens to have a word
or two about your local area on the landing page. This is also a very good niche market for you to test further. No one else in
your local market is indexed in Google for your area!
If you do find a niche like divorce lawyers is dominated by local law offices, try variations or other specialties of
the legal profession. Lawyers can limit their practice to areas like aviation, bankruptcy, commercial law, immigration and
so on. Don't fight unnecessary battles - win the search engine war!
The point is that there are few local listings for businesses and professionals that rank well in the search engines.
Smart Internet Marketers will go to where the money is and where there is no competition.
Keep in mind, in just a few years, Yellow Pages books may be a thing of the past. If you and your clients are well
placed in the search engines, you will have another advantage - age. Google places a premium on older websites that have
fresh content added on a regular basis. Make sure your clients are there with that content when the future arrives.
Your next step in getting into the local Web development market is to actually test the best niches for viability. All
it will take from you is a blog post or article in an article directory to get you results!
The third step (fourth part) of the Local Businesses Marketing course is Testing Your Niches For Total Domination and
will be with you tomorrow.
To your success
Andrew Gowans
Your Affiliate Coach
La Perla de Sta. Maria, C1
Avda. de Espana, Elviria
Marbella, 29604, Spain
If you missed parts 1 and 2, you can access them here:
Part 1 - Local Businesses Marketing
Part 2 - Market Research
P.S.
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business owners to get their own website up and running (and
easily rake in fantastic sales figures in the process ?
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succeed.
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Apart from this article on Find Niche Markets, there are a number of other marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Affiliate Coach Home Page and select
the article series you need the most.
