Your Article on HotlinkALARM
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HotlinkALARM Protects You Against Digital Thieves
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
Hotlink ALARM is a powerful software tool that alerts users via email when their website graphics and digital property are
being used without authorization by image hotlinkers and product thieves.
"It gives the advantage back to honest owners of online businesses who've been plagued for years by hotlinkers and digital
pirates," said Will Bontrager, a software engineer and co-developer of HotlinkALARM.
HotlinkALARM was conceived by Bontrager, Willie Crawford and Patrick Pretty.
Will Bontrager began his software programming career in 1980, and has produced website software exclusively since 1997.
Willie Crawford is a renowned online merchant and Internet Marketer who maintains hundeds of websites. Patrick Pretty is
an online entrepreneur and founder of the Patrick Pretty line of digital information products.
"Not only does the unique Hotlink Alarm technology alert users via email when their digital images are being hotlinked, it
also enables users to substitute the image being hotlinked with a customized message," Crawford said.
"Visitors to the thieve's website will see the substitute image, which alerts them that the hotlinker is using unauthorized
images," Crawford explained. "By employing the special PowerALARM technology built into HotlinkALARM, users can redirect
traffic back to the website from which it was stolen."
HotlinkALARM users receive the software, a default HotlinkALARM substitution graphic to alert visitors to the presence of
unauthorized images, plus a package of six optional substitution images.
"Users of HotlinkALARM even can tailor a message they'd like visitors to the hotlinker's website to see," said Patrick
Pretty. "Hotlink ALARM enables users to recapture traffic lost to hotlinkers, while empowering owners of the product to
make a strong statement that they don't take digital theft lightly."
The email HotlinkALARM users receive when an unauthorized hotlink is detected includes the URL of the hotlinking web page,
information on the type of file that's being hotlinked, and other pertinent information.
A user of HotlinkALARM can use its built-in control panel to set the system to send an email each time a hotlink is
detected or once a day.
"HotlinkALARM also is designed to protect against product theft," Bontrager said. "Users can set the system to guard
against the hotlinking of video, audio, JavaScript files, off-site CGI programs such as forms, and PDF and ZIP files,"
Bontrager said.
"If a digital pirate hotlinks files, the owner of the files pays a double penalty," Crawford said. "Not only does the
theft result in lost sales, it often also means the owner is paying higher bandwidth costs because the files are plucked
from the owner's web server."
Patrick Pretty, who specializes in Internet Marketing branding, said hotlinkers routinely try to gain an advantage by using
the owner's brand identity to create the appearance that a website is legitimate.
========SIDEBAR========
Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand
(through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you
have a desire to improve your business, grow your business, and be more successful. These articles are here with
the sole intention of helping you to make the whole process a lot easier.
======END SIDEBAR======
"A hotlinker often tries to trick website visitors by posting branded images that have been stolen," Patrick Pretty said.
"They trade off of the hard work of the website owners and then send them a bill in the form of brand dilution and higher
bandwidth charges."
Also inluded with HotlinkALARM is "Image No Copy," a software application that makes it difficult for thieves to copy
images for exploitation later.
"Image No Copy gives Hotlink Alarm users an extra level of protection," Bontrager said. "Our specialized technology
frustrates thieves, especially when they see that the image they just tried to save to their computer desktop is not
the one they thought they were saving."
HotlinkALARM and its components came to life after the co-founders' own businesses were affected by an online thief.
Willie Crawford is founder of the The
Internet Marketing Inner Circle (TIMIC), a gathering place for online entrepreneurs.
Will Bontrager and Patrick Pretty are TIMIC members.
In October 2007, the members of TIMIC released "20 Ways To
Make $100 Per Day Online", an information product that has become an instant bestseller.
On a Saturday morning shortly after the release of the product, "20 Ways" appeared in an unauthorized eBay listing.
The eBay seller had stolen the product, posting it for one-third of its retail price. And he hotlinked to the "20 Ways"
website, stealing images and other intellectual property.
"People were posting postive feedback on eBay for a product that was stolen," Willie Crawford said. "We set out to do
something about it."
"HotlinkALARM" and its components were the co-founders' response to the growing problem of online theft.
"It's time for hotlinkers and digital thieves to stop profiting at the expense of hard-working online merchants and
producers of digital merchandise," Bontrager said.
"Users of HotlinkALARM have an advantage over the pirates," Bontrager said. "HotlinkALARM was designed to give users a
victory over the thieves."
It's tough enough for many of us to make a decent income on-line. Don't let the thieves and pirates steal what you have
worked hard for.
Click Here and Start
Protecting Yourself.
Not sure if you can start or run an online home based business? You are now, visit
these powerful case studies and see how
ordinary people run extraordinary businesses.
Apart from this article on HotlinkALARM, there are a number of other affiliate marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Article Archives
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has
been worth it for all of us.
NOW is the time!
Be Happy, Be Successful, and above all, Be Kind
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