Your Article on Internet Marketing Competition
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you and your business.
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Internet Marketing Competition Can Be Your Good Friend
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
Increasing Your Traffic Through Testimonials
It is common business practice never to aid your competitor. Having your competition gain the upper hand is one thing.
Handing it to them would be another. Some people claim that helping out your competitors would be tantamount to signing
your own business's death warrant. You're paving the way for your business' downfall.
Well, up to a point, but it is not always true...
In online marketing, there is a way by which you could benefit from extending aid to your competition. Amazingly, you
could even manage to get some of his website's page rank, as well as borrow his traffic. And you could do these without
being antagonistic, in fact, by being friendly. It'll all be accomplished while helping him sell a product or two.
How? It's called testimonials.
Every internet marketer is faced with the huge task of having to overcome the lack of consumer confidence. It is the
World Wide Web, after all. The anonymity in these virtual halls makes it difficult for any online businessman to win the
trust of his prospective customers. Yes, the online businessman may pay thousands of dollars for a truly engaging and
convincing sales page, but as often is the case, these words are not enough to win a sale. Why? Because these words
will still be associated with the online businessman, and people do not expect him to badmouth his own products. That he
will always, always talk favorably about his offers is a given.
But what if a third party would share some favorable words about the online businessman and the product
he is offering? Surely, this statement would bear more weight than the sales pitch of the businessman himself, right?
After all, the third party has no stakes on the success of the campaign. (Well, not directly any way).
Such is the importance of testimonials for most sales pages. They greatly contribute to the conversion rate the sales
copy would manage to pull off, essentially because of their seemingly objective nature.
========SIDEBAR========
Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand
(through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you
have a desire to improve your business, grow your business, and be more successful. These articles are here with
the sole intention of helping you to make the whole process a lot easier.
======END SIDEBAR======
Almost every online businessman - your competitors included - will be on the lookout for people who will be willing to
provide for them some generously written testimonials. Don't you want real testimonials for your products or
services? To gather these, online marketers even go to the extent of giving
away free samples of their products for review purposes.
One of the incentives to encourage favorable testimonials is the inclusion of the testimonial giver's website link on the
sales page itself. The benefits are...
If your link can be found in your competitor's sales page, then chances are, you will be targeting the same market.
Since the people who will be reading your competitor's sales page are already there, we could assume that they are highly
targeted leads. Once they see your link, there is a very good chance that they will click to visit your own sales page,
which can only work wonders for you.
If your competitor's sales page has a higher page rank (PR), having your link in the said copy would provide a
boost to your own website's PR.
In any event, it is an additional back link for your website which would only increase your link popularity.
So, the next time someone asks you for a testimonial, take some time to prepare a really good one. You'll gain immediate
results for your own business. And who knows? Someday, he might even return the favor with a testimonial for you.
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has
been worth it for all of us.
NOW is the time!
Be Happy, Be Successful, and above all, Be Kind
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