Launch: To introduce (or reintroduce) a product or
service to the market. Usually launch day is an exact
defined time and day the product/service becomes
available. (Opening the doors for business)
A launch typically is spread out over a period
of time (2-4 weeks) and this time is used to build a
relationship with potential customers by offering free
content (videos, reports, audios etc) delivered directly
or through...
...Partners/Affiliates/JV (joint venture): These terms
are almost inter-changeable and are defined by people
who are paid commissions to market the 'launch'. This
marketing is normally accomplished by sending emails
written by the business doing the launch and sent to the
partner to adapt and send to their own email contact
list. Partners can also use...
...Banners: Banners are graphics (pictures, images etc)
that advertise the product/service/launch and are
usually offered to the partners to be placed on the
partners website or blog.
...Affiliate Text links: Links placed in written copy in
articles,emails, blog posts, or by themselves (like
a banner) that advertise the launch. Banners and text
links are long term advertising so that when someone
clicks on banner or the link and is taken to the
indicated 'launch' page, an...
...Affiliate Cookie - which is a very small computer code
(your computer is full of them and it is OK!) is placed on
the computer clicking the link/banner. Now every time
someone from that computer comes to our site, we know
that person was sent by you and we know any time that
person buys anything - we send you a commission check.
...Opt In - This is simply the action of a person filling in
their name and email in a form. This lets us know the
person is interested and offers us the chance to send
more information to make you money!
...Embed - simply means something is hidden in text (like
your affiliate link) so it is not overly obvious and
distracting to the customer.
...Prelaunch: The period of time prior to the actual
'launch' used to build relationships through delivery
of free content.
...And finally Swipe - is simply the action of 'stealing'
(in a nice way) great marketing material and using it
for your own. I write material for you to 'swipe'
bu 'cutting and pasting' into your emails.
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Apart from this article on Internet Marketing Terminology, there are a number of other marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Affiliate Coach Home Page and select
the article series you need the most.
