For those of you who are already part of my team at the
5 Pillar Program, you will have seen this excellent analysis
of the top mistakes we, as affiliates, can make. I say we
because I have recognized where I personally need to improve.
Take action now and realize the gains you are looking for.
For those of you who are not part of my team, take a look at
what the 5 Pillar Program has to offer. Be prepared to see how
it guides you to take the art of PREselling to a whole new level.
How?
"Success is in the details" and that's what the
articles and tools that make up Powerful Practical PREselling
give you... THE DETAILS OF HOW TO PRESELL CORRECTLY!
10 Biggest PREselling Mistakes...
10. Mixing Image Ads With PREselling Content
Image ads are good for creating awareness and interest but
they should never appear on your heartfelt PREselling
content page. After all, they look like ads!
9. Talking About Yourself Too Much
Your background and resume are helpful in creating credibility
for yourself. But there's a thin line between getting your
audience to identify with you and "bragging." They don't want
to know how cool you are. They want to know how cool you're
going to make THEM.
8. Not Knowing Your Audience
If your site is about "turtle propagation" your visitors
come to your site to learn about that subject. Leading them
to an interest in an online marketing business MUST be done
very gently. Always try to put yourself into their mindset
before you offer them anything.
Try to imagine the "conversation going on in the heads." And
then solve their problem.
7. Not Really Caring About Your Visitors
Steve Pavlina said it best...
"You have to really care about your visitors, not just mimic
the actions that a caring person would take. My readers come
first. That's really the mind set that makes preselling work.
It's not just what you sell that generates income. It's what
you decline to sell."
6. Too Many Links Out At The Beginning Of Your Article
One of the most important keys to PREselling is leading your
visitors down the PREselling Cycle as far as you can yourself.
If you send your visitor over to SiteSell before they are
"warmed-up" they may get confused and skeptical. Maintain
your status as the "independent 3rd party" as long as you can.
In the long run it will add to YOUR credibility too. Why?
Because they'll feel that you're not just trying to sell them
something. Your heartfelt PREselling will convince them that
you care and that you and SiteSell are for real.
5. Not Presenting Your Content In "Skimming" Format
Reading text on a computer monitor is not easy. Most people
will skim to make sure there's "something in it for them"
before they actually read. Use lots of short paragraphs,
subheadings, bulleted lists, and boldened text (just for the
really key points) to keep your reader's attention.
4. Too Much Jargon
Talk in a language that makes your audience feel comfortable.
Have empathy for their level of understanding of what you
have to say. It all goes back to knowing your visitor and
making them feel as if you care about them. Talking over
their heads is a definite turn-off.
3. Trying To Do Too Much With Your "About Me" Page
The Most Wanted Response of your About Me page is to create
credibility for you. Use it to create a bond with your visitors
and to get them to trust and like you. If you can do that
all of your monetization will work better.
Don't worry too much about introducing your product unless you
feel your audience is really ready. Offer a link at the bottom
of your page for those who want to find out more. Then
you'll know you have a more qualified prospect.
2. Too Much Selling
For example, if you are passionate about SBI! it's easy to go
overboard in your praise. But to someone who knows nothing about
SBI! it may come off as sounding "pushy." Worst of all
it will hurt your credibility for all your monetization.
Ever notice how a great salesperson never makes you feel
like you're being "sold." They have the ability to make
you feel that they just care about you. It's a subtle and
powerful skill.
So... to sell more "don't sell."
1. Sending Directly To A Sales Page Without PREselling
Image ads are great for creating awareness and interest. But
that's not enough to get high conversions. You MUST warm-up
your visitor first! Even a direct text-link without creating
credibility for the product first won't convert very well.
Unfortunately this is a mistake even long-time, experienced
online marketers make. We know because we see it in their
conversion rates.
The affiliates with high conversions use image ads as a way
to create interest. But they link them to their presell
page so they can create credibility for the product BEFORE they
link over to the sales page. So simple yet so smart.
I hope some of these "mistakes" inspire you to take a fresh
look at your PREselling. Sometimes it's not easy to face our
limitations and change those old habits. But making the effort
and taking the time WILL be worth it. Click-kaCHING!
That's the goal with Powerful Practical PREselling. To help
YOU take your PREselling, and your commissions, to the next
level. Spend the time to execute this well -- all the info
and tools you need start are at...
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Apart from this article on Preselling, there are a number of other marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Affiliate Coach Article Page and select
the article series you need the most.
