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Our over-all goal with this article on Public Domain Competition is to add value for
you and your business.
Over time, these article archives will build up with more "focused problem solving" and "choices that fit"
articles to complement our purpose for being here...
Your Affiliate Coach Internet Marketing Information Center
Member Of The Internet Marketing Inner Circle
Public Domain Competition Public Domain Works Cannot Be Used Up Like Other Resources
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
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Competition for Public Domain Works
Public Domain works cannot be ‘used’ up like a regular resource, such as oil or coal. So, if
one entrepreneur (or infopreneur) taps up a public domain work on ‘making more money’
or ‘public speaking’, nothing is stopping you from using the same resource for your own
business venture.
How does that work?
Let’s take a real-world, non public domain example. Consider the number of pizza joints in
your town? Quite a lot, aren’t they? And yet, almost every month or so, you hear of a new
pizza place opening up. Essentially, what are these people doing?
They are taking an idea, and differentiating it to build a business.
There’s a powerful business idea enshrined in that sentence. What is it?
There are seldom new ideas, but there are always new products.
You don’t need to ‘invent’ something, or ‘create’ something that is ‘new’. In fact, all you
need to do is follow the two basic marketing principles:
- Find an idea or need that is in hot demand (I have already discussed this when you
learned how to research your market);
- Find a new way to package and sell that idea / solution.
Why do you think telecommunications is such a huge market?
There are details behind these principles, but if you are looking to keep one eye on the ‘big picture’, these are the
two steps any successful business MUST have taken.
You can use the same information/public domain works that someone else has used, and
create your own product from it!
But wait…What about market competition?
That’s a very good point and an important one in this case. If too many people start
marketing the same type of products (that is, there is too much competition in one market),
it isn’t as profitable as before to start a business in that niche.
However, it’s important to understand the ‘nature’ of the Public Domain.
The Public Domain is not a business in itself. It is the information, the knowledge
contained in public domain works that can be used within a business.
In other words, the public domain is a very powerful resource. Nothing more. Since
everyone can essentially use the same information, you can have a situation in which the
same knowledge, packaged in more or less the same formats, is saturating the market.
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The Competition in the Public Domain
Thanks to the abundance of online scams such as the ‘get-rich-quick’ schemes prevalent
on the Internet, people seem to have forgotten that while there may be a thousand and
one ways to make money, there are always a few core principles that invariably apply
whenever you’re talking about building a business or an alternate income stream.
Do yourself a big favor – forget about getting rich overnight.
Let’s look at the ‘competition’ factor in the public domain.
From what you’ve learned so far, you should know that ‘competition’ itself is not a
byproduct of the public domain.
Far from it. Even if many people end up using the same
public domain resource, the results eventually depend on the niche you are trying to
establish yourself in.
If you pick a hyper-competitive market like Internet Marketing, you’re bound to be lost in
the crowd.
Instead, if you choose a less-known but profitable market (a hobby like poker is well-
known but it’s fairly well saturated while hobbies like yachting and sailing still have room
for competition), even if there are others marketing the same material, you’ll still have
some of the market share easily available to yourself.
There’s a lot more to this. You need to learn how to package your product, how to leverage
your visitors’ interests and most importantly, how to drive traffic to your website. All that
and more is covered elsewhere in this course.
And of course, the public domain is not limited to books and reports. You have art, music,
software, and most importantly, ideas.
That’s the beauty of the Public Domain. It tells you what you should already know: Ideas
are not the property of any one person. Therefore, any idea, any great theory, any great
scientific achievement can be used without fear of legal reprisals.
To your success
Andrew Gowans
Your Affiliate Coach
La Perla de Sta. Maria, C1
Avda. de Espana, Elviria
Marbella, 29604, Spain
Andrew Gowans is a successful internet marketing coach providing advice for web marketers and webmasters on how to
develop and promote their websites and advance their online marketing businesses. His focused, straight-talking articles
not only provide a well researched and in-depth resource of interesting and relevant information, but also provide the
"how-to" means of making money online.
P.S.
If you prefer one-on-one coaching, I'd love to hear from you.
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Apart from this article on Public Domain Competition, there are a number of other internet marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Affiliate Coach Home Page and select
the article series you need the most.
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