Your Article on Purchasing PLR Products
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Our over-all goal with this article on Purchasing PLR Products is to add value for
you and your business.
Over time, these article archives will build up with more "focused problem solving" and "choices that fit"
articles to complement our purpose for being here...
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Purchasing PLR Products, Pros and Cons
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
Every online businessman needs content. Whether it is meant to drive traffic to his website for PPC purposes, or whether he
plans on using the same to help sell his digital products, he would need content to convey his business message.
But original content is rarely cheap. Often, online businessmen have to pay around $5 to $15 for a 400 word article. And a
single article is not enough for their purposes. They need at least 20 of them to jumpstart a content site. They need at
least 50 of them to combine as an eBook. The amount quickly becomes inaccessible to most online businessmen, especially
those who are just starting out.
This is the reason why PLR products have become widely popular in recent months. PLR stands for private label rights, which
basically means the right to alter, alienate, or otherwise dispose of the said products anyway you please.
There are some advantages and disadvantages in availing of PLR products, however. Let us take a look at them, as well as the
solutions around the problems.
Benefits:
- PLR products are cheap. Since you will be sharing the expenses with other purchasers, you won't have to contend with
the total cost of production by yourself. An eBook ghostwritten by a freelancer, for example, can range from $200 to as high
as $1,000. But a PLR eBook sold to many people can be sold for a cost below $100.
- PLR products can become excellent search engine fodders, if you're in PPC business. All you have to do is to rewrite 25%
to 50% of the pieces to avoid being tagged as dupe content.
- PLR products make excellent backbones for your own works. Since the thoughts and the flow of the ideas are already
there, it would be easier for you to work on them and come up with totally unique content.
- PLR products give you total freedom to alter the contents thereof, as well as resell them for any amount you feel is
justified. This means that you could combine PLR articles, for example, to come up with your own eBook. Or in reverse, you
could separate some parts of a PLR eBook to come up with several articles or e-courses. The possibilities are endless, and
you have full liberty to proceed as you wish.
========SIDEBAR========
Affiliate, Article and Internet Marketing in general isn't as easy as many would have us believe. I fully understand
(through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you
have a desire to improve your business, grow your business, and be more successful. These articles are here with
the sole intention of helping you to make the whole process a lot easier.
======END SIDEBAR======
Problems:
- PLR products, if used for website content without changing at least 25% to 50% of what is written, will be susceptible to
search engine filtering because of duplicate works. This can lead to a lower page rank for your website, or worse, a
de-indexing for your web pages. Since 80% of your traffic would come from the search engines, this would be a dire
consequence indeed.
- PLR products may be difficult to resell. A lot of other people would purchase the same product, and each one of them
would be your competitor. Imagine if 2,000 people have purchased the same PLR product, you'd have 1,999 businesses competing
for the same market.
- PLR products, if used for article marketing without changing at least 25% to 50% of their content, will be rejected by
most article directories. A lot of article banks these days employ a script that weeds out similar submissions. The
rejection of your PLR articles would be the least of your worries, as worse things can happen, including the outright
banning of your account.
Solutions:
- Treat PLR products as the base for whatever marketing tool you have in mind. If you desire articles for web content or
for article marketing purposes, use your PLR articles as basis for an improved work. Most of the information that could be
conveyed is already there. You'll be able to save a lot of time on research and organizing your thoughts. Try to rewrite
the pieces, and realize a 25% to 50% change to their content.
- You could try article wrapping as well. Pinpoint the main information of the PLR article. This should be somewhere in
the middle. Often, PLR articles have information wrapped between an introduction and a conclusion. Just change the
introduction as well as the conclusion, and you're good to go.
- Hire freelance writers to rewrite your PLR products. Since the base information is already there, freelance writers
can charge you as low as 25% of their normal rates.
- Mix and match. Do not hesitate to combine two or more articles to come up with a work that is seemingly different from
the original materials.
PLR products are great options, especially for budget-conscious online businessmen who are need of content in large amounts.
The disadvantages presented by their nature should not dissuade anyone from considering them as viable solutions to a great
need, as there are several solutions that can work around the problems that come with their nature.
Not sure if you can start or run an online home based business? You are now, visit
these powerful case studies and see how
ordinary people run extraordinary businesses.
Apart from this article on Purchasing PLR Products, there are a number of other marketing articles to help you determine which
strategies and tactics are suited to you and your online business.
Go back to Your Article Archives
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has
been worth it for all of us.
NOW is the time!
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