Your Article on Residual Affiliate Programs
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Promoting Residual Affiliate Programs
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
Are you a webmaster in need of additional income? Or are you planning to set up an online business but you still don't have
any product to sell? If so, affiliate marketing may be the best solution for your problems. With affiliate marketing,
you won't need to worry about the products you have to sell.
All you need to have is a website with sufficient contents
that are related to the products of a certain online company offering affiliate programs. By becoming a member of the
program, or by becoming an affiliate, you can start earning a certain amount of money right away!
Affiliate marketing is some sort of business relationship established between a merchant and his affiliates. In affiliate
marketing, an affiliate agrees to direct some traffic to a merchant's website. If that traffic is converted into some kind
of action, like a visitor purchasing a product on the merchant's website or a visitor becoming a lead for the company, the
affiliate who directed the traffic will be compensated.
Compensation may take the form of either a percentage sales
commission for the sales generated or a fixed fee predetermined upon the application of the affiliate on the merchant's
affiliate program.
Promising a lot of benefits both for the merchants and the affiliates, affiliate marketing has become one of the most
popular online marketing methods today. In fact, almost every merchant or retailer site today offers an affiliate program
that any one can join into.
Most retailers would entice people to become affiliates or members of their program by
promising great benefits like large commissions, lifetime commissions, click through incomes and a lot of other benefits.
But would all these affiliate programs bring off the same benefits?
Most affiliate programs would pay you, as an affiliate, a one-time commission for every sale or lead you brought to the
merchant's website. Commissions for this kind of affiliate programs are usually large, ranging from 15% to a high of about
60%. Other affiliate programs would pay you a fixed fee for every click through or traffic you send to the merchant's site.
Programs like this often pay a smaller fee for every click through, usually not getting any larger than half a dollar.
The
good thing about this kind of program, however, is that the visitor won't have to purchase anything in order for the
affiliate to get compensated.
Another type of affiliate program is the residual income affiliate program. Residual affiliate programs usually pay only a
small percentage of sales commission for every sale directed by the affiliate to the merchant's site. This commission often
comes only in the range of 10% to 20% sales commission.
Because of this, many people ignore residual affiliate program and
would rather opt for the high paying one-time commission affiliate program. Are these people making a mistake, or are they
making the right decision?
We can't tell, for sure, if people are making a mistake by choosing a high paying one-time commission affiliate program. But
we can definitely say that they are making a large mistake if they ignore residual affiliate programs.
Residual affiliate
programs would indeed pay at a lower rate, but merchants offering such kind of programs would generally pay you regular and
ongoing commissions for a single affiliate initiated sale!
That means, for the same effort you made in promoting a
particular affiliate program, you get paid only once in a one-time commission program, and a regular and ongoing commission
for a residual program!
So, are the benefits of promoting residual affiliate programs clearer to you now? Or are they still vague? If they are
still vague, then let's make them a bit clearer with this example.
Suppose there are two online merchants both offering web hosting services on their sites. The first merchant offers a
one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale. The second merchant
also offers an affiliate program, but this time a residual affiliate program that pays only $10 for every single affiliate
initiated sale.
As an affiliate, we may get attracted at once at what the first merchant is offering, as $80 is definitely a
lot larger than $10. But by thinking things over before actually getting into them, one may be able to see that the second
merchant is offering us more opportunity to earn a larger amount of money.
Supposed you have directed traffic to the merchant and it converted into a sale, you'll get paid once by the first merchant
for the sale you have initiated. But with the second merchant, you'll get paid monthly for as long as the customer you have
referred to the merchant continues to avail of the web hosting service.
That means that for the same effort of getting one
customer to avail of the merchant's service, you get paid monthly in residual affiliate programs while you only get paid
once in a one-time commission type of affiliate programs.
So, are residual affiliate programs worth promoting? Definitely yes, because you virtually get more money from these types
of affiliate programs in the long run! And would residual affiliate programs work best for you? Probably not, probably
yes.
It is not really for me to tell. But with the benefits that residual affiliate marketing can provide, it would really
be unwise to ignore such programs.
Not sure if you can start or run an online home based business? You are now, visit
these powerful case studies and see how
ordinary people run extraordinary businesses.
Apart from this article on Build Your Business, there are a number of other marketing articles to help you determine which
strategies and tactics are suited to you and your online business.
Go back to Your Article Archives
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has
been worth it for all of us.
NOW is the time!
Be Happy, Be Successful, and above all, Be Kind
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