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The message is clear. Most offline businesses must get online to succeed in the future.
Small business owners for the most part are...
- 1. Too busy with their own business to build a Web site
- 2. Not really interested in the process -- it's just another form of marketing to them (they likely don't realize that it's going to be their most important way to market soon)
- 3. Bamboozled and afraid of the Internet (yes, even now).
However, a Web presence is essential. More and more of their customers are searching online for local services and local solutions to their problems or needs.
Are you a small business owner serving your local community?
Go to Google or your preferred search engine and type your town or city and your particular business. For example, type in "dentist Mountain View California." The first and subsequent entries that come up for your town and your business are your savvy competition.
Before we go any further, this is not about simply creating an online brochure. There are millions of them already and 99% of them get no traffic whatsoever.
I am talking about delivering traffic-generating results. These can only be achieved by following the tried and tested process of Content >>> Traffic >>> Preselling >>> Monetization -- something that an online brochure cannot do. It's about actually growing your business exponentially. It's about success. It's about doubling your client base locally, extending your reach to a much wider radius.
So many businesses are really selling a service -- whether it's the local lawn maintenance guy, a massage therapist, or a personal trainer. Professionals like dentists, accountants, and lawyers sell a service. Don't forget about artists, music teachers, and math tutors.
All of these small businesses need a Web site to spread the word and create credibility for themselves and the service(s) they provide.
Is this you? Do you provide a much needed service to your local community?
Learn How To Reach Your Local Customers Online Today!
The important point is... the knowledge and experience that each of these business owners possess will not only make great content for a Web site but that superb content offers other ways to monetize -- AdSense, affiliate programs, e-books, etc.
For example...
A local photographer can promote his "wedding photography" business to his "local" site visitors but he can also provide information about the latest cameras and lenses on his site. He can then send his "global" visitors to his online partners that sell camera equipment and earn a commission.
So the Web site has actually grown and diversified the owner's photography business. That photographer has become a true global online marketer using his expertise and strong skill set.
This is something many local small businesses may not even realize.
Have you realized it yet?
You can do business locally and globally at the same time through your online presence and online partners.
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I have a number of friends and colleagues who have real estate companies locally. Some have websites, some do not. It's probably not that difficult to work out that I talk to one group about enhancing their websites and the other about growing their business!
If we can think about the C > T > P > M process for a second...
The difference between a good real estate Web site and a great real estate site is the content. Straight listings and "cookie cutter" designs will not engage home seekers.
What it takes is quality information based on not only the property but what people really want to buy when they look for a house...
- Neighborhood
- Schools
- Recreation
- Local infrastructure
- Amenities
This is the kind of content that is perfect for C T P M!
A good real estate agent knows the kind of information that will turn-on their prospects. Putting that knowledge into a Web site not only creates credibility for them but it's also perfect for making the Search Engines happy.
And that means more clients, more sales and more commissions.
Are you involved with Real Estate? Are You Trying To Sell In A Down Market?
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The message is clear. Most offline business must get online to succeed in the future.
To your success
Andrew Gowans
Your Affiliate Coach
La Perla de Sta. Maria, C1
Avda. de Espana, Elviria
Marbella, 29604, Spain
Andrew Gowans is a successful internet marketing coach providing advice for web marketers and webmasters on how to
develop and promote their websites and advance their online marketing businesses. His focused, straight-talking articles
not only provide a well researched and in-depth resource of interesting and relevant information, but also provide the
"how-to" means of making money online.
P.S.
If you prefer one-on-one coaching, I'd love to hear from you.
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Apart from this article on Small Businesses Online, there are a number of other marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Affiliate Coach Home Page and select
the article series you need the most.
