Your Article on Urgency Marketing
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Urgency Marketing, Dynamic Pricing To Generate More Sales
The following article is one of a series of articles which focus on Affiliate and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
You've most probably heard about the dynamic pricing strategy in internet marketing and how effective it could be.
In this article, we're going to discuss the intricacies of dynamic pricing and how, exactly, it would push your
business to the heights of success.
Dynamic pricing is a process of gradually increasing the price of your product in prepared intervals. For example,
you're going to sell an eBook for the initial price of $25, with a warning that after 2 days, the price would
increase to $30, and after two more days, the price would further escalate to $35, and so on and so forth.
What would be the result?
People would try to buy what you're offering at the soonest possible time! You will experience amazing sales on the
first few days of your offer. Not only that, you will be able to sustain interests for your product for the succeeding
days of your marketing campaign because your customers would feel that if they do not take advantage of the offer
immediately, they'd stand to pay for a higher price.
========SIDEBAR========
Affiliate and Internet Marketing in general isn't as easy as many would have us believe. I fully understand
(through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you
have a desire to improve your business, grow your business, and be more successful. These articles are here with
the sole intention of helping you to make the whole process a lot easier.
======END SIDEBAR======
Can you see how powerful a strategy urgency marketing can be? Let's take a look at the specific benefits of this approach:
It will make your customers take notice instantly. A great headline for your sales page does the trick, yes.
But a price that threatens to increase the longer they wait would be hard not too notice!
It will trigger a sense of alarm in them. They'd immediately know that they should act facts, or else, they would
lose a rare opportunity to purchase the product at a lower price.
It is the best - yes, the BEST - kind of call to action. A call to action, of course, is that part of your sales
page where you try to compel your readers to make a purchase. What could be more motivating than the opportunity to
take advantage of a bargain before it's too late?
It will help you brand yourself as an Internet business that offers amazing prices. They'll be on the lookout for
your future products so that they could avail of a lower price!
There are some concerns about urgency marketing, but all of them can be solved through deliberated computations.
First, how would you be able to determine the initial price of your offer?
Remember our previous lesson about pricing? We mentioned there that you should price your product just right, never too
low and never too high for what it's really worth. Now supposing you have pegged $40 as your just price. Simply
start out at $30 and end at $70 for your urgency marketing campaign. Set the interval at $5 per day. On the first day,
you'd rake in orders for $30 per sale. On the second day, you'd garner $35 per sale. This would go on and on until
you reach your maximum price.
Second, wouldn't you lose profit by offering your product at a lower price, initially at least?
Not really. Remember, it's not how much you sell, it's how many sales you accomplish that matters. Imagine selling a
hard-to-sell product for $500, with 2 sales per week. That's just $1,000 profit for the period. Now, with urgency
marketing, you could initially sell such a product for $200. Because of the compelling nature of the strategy, you'd
be able to sell at least 10 for that day alone. That's $2,000 profit for you!
Truly, urgency marketing is one of, if not the most, powerful marketing strategy in existence. But hush now, alright?
This information is being shared with you in confidence. Let's keep mum about it, least your competitors would know and
utilize the same.
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Even if only one piece of advice, one piece of information, one tip makes a difference, then the whole article has
been worth it for all of us.
NOW is the time!
Be Happy, Be Successful, and above all, Be Kind
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