Your Article on Using Emails To Sell
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Disadvantages Of Using Emails To Sell
The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
Some sales people think using email to sell everything is the best idea. But the truth it is not. It is not a good idea to
replace calls with emails when making contact with a potential client. Some people use email to sell products, to avoid the
humiliation of rejection. Also the major disadvantage of taking this approach is that there can be a possibility of not
getting an email while awaiting a transaction related to the sales process.
More than seventy five percent of the businesses today have replaced calls with emails, and in the process have lost the
personal touch. The reason why businesses do this is that they may feel awkward to face rejection when speaking directly to
the customer. It hurts less to hear a no through an email. Some people get tired of hearing the voicemails repeatedly. They
think it’s a better idea to switch to emails.
When trying to sell products or services to a new client, it is not possible to gain customer’s trust through an email,
which makes the foundation of a long-term relationship, weak. Some prominent companies think that they are recognized in
the market but they forget that there are strict spam filters installed. These firms take the risk of sending introductory
emails to potential customers. There are very little chances that the customer will receive the email and will read it. But
when calling a potential customer, there is a higher probability of the customer receiving the call and all the resources
invested will be put good use.
If the company still thinks that sending emails to clients is the best approach, some points should be taken care of. The
introductory email contains introduction about the company, brief information about the products and services they offer
and information about method of purchase and contact. All the information included in the email should give the impression
to the reader that the company is interested in benefiting the customer and not themselves.
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The introductory email should sound like it’s trying to solve the problems and try to build a strong relationship with the
prospective customer. For this the targeted people should be thoroughly studied in order to understand their shortcomings
and what wonders they would expect from a particular product. In the first time itself; do not mention that the company and
the client is a good match for each other. Sales pitches should be repelled completely.
Don’t put the company’s name in the heading of the email. When the company’s name is included in the heading, the customer
gets the impression that profit of the company is its top priority and not interest of the customer. It’s a good marketing
strategy to include the name of the product being sold, benefits of using the product and how it can solve the problem of
the reader. The subject should tell it all, and should also catch the attention in the first glance itself.
It's best to start emailing the customer after the foundation of a strong long-term relationship is laid first. At first
the customers should be personally approached. Later when the customer’s trust is gained, further dealings can be done
through emails. Emails should only act as a back up method of communicating. The customer needs to feel that he/she is
being directly and personally referred too.
There should be no negativity in the matter. This sets the mind of the customer in a negative mood and he will actually get
the opposite message. For example, instead of writing ‘We don’t sell low quality products’, write ‘We sell high quality
products’. Don’t condition the customer. This creates a pressure on the customer and they will start to avoid any calls and
emails from the company.
Emails can be used during difficult times. Suppose some difficulties arose between the parties or at least from the side of
the customer; emails written with polite and gentle words can melt the toughness and can open up good terms again. The best
thing is to stop using email as the only way of communicating, completely. Companies that directly reach out to clients
reflect higher level of confidence and create a good impression on new customers.
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Apart from this article on Using emails To Sell, there are a number of other marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Article Archives
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Be Happy, Be Successful, and above all, Be Kind
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