The following article is one of a series of articles which focus on Affiliate, Article and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, article marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue can make all the difference.
The Product Launch Secret Weapon - The JV Broker
by Willie Crawford
Launching a new product online is NOT as easy as many writing ebooks on the topic would have you believe. There are many obstacles that you need to overcome
to do this effectively. Let's look at a few of them, and two excellent solutions.
Assuming that you have a "killer" product that your market has already told you that it wants, your biggest challenge is simply getting the word out.
If you are an unknown you need "introductions" to those who can help you. You need someone who already knows the large list owners to contact them on your
behalf and convince them to at least take a look at your product.
Top online marketers often receive DOZENS of joint venture proposals per day. Many of these are worded so confusingly that your prospective JV partners stop reading them after the first few words. If you can't explain your product in only a few words and stimulate interest, you don't have much chance of getting your JV proposal read.
My friend, Mike Filsaime, recent relayed that he'd received over 100 joint venture proposals in ONE MONTH! That shows you the competition you may face when rolling out your new product if you hope to get some of the "bigger name" marketers to participate in the promotion.
The problem is that the people with the lists in the tens of thousands, and even hundreds of thousands, simply don't have the time to sift through all of those proposals. Instead, many rely on trusted joint venture brokers to sift through the proposals, evaluate the products, and then recommend which products they should spend their very limited time looking at and consider promoting.
A good joint venture broker will:
Confirm that the product is really good, and that it's also appropriate for the lists of his/her contacts.
Confirm that the sales page and conversion process for the product has been thoroughly tested.
Confirm that all of the right promotional tools are in place - eliminating virtually all of the work for potential JV partners.
Confirm that you have a plan flowed out that allows sufficient time to generate the volume of sales that you desire.
Deconflict your product launches with dozens of other that he/she already knows about.
Contact and follow-up with potential joint venture partners several times... often getting a "yes" out of someone who would probably say "no" to the product owner.
Very busy, large list owners, already flooded with thousands
of emails per day, “USE” the JV broker to ease their workload by
serving as a preliminary filter. They know that when their
trusted joint venture broker comes to them with a product,
it's something that they should really look at.
If you are an unknown marketer with a new product you probably
need a joint venture broker. The problem may be that it's
difficult for you to FIND a JV broker because the best ones
are often "booked" MONTHS in advance.
I am a joint venture broker! I have six friends who are all JV
brokers, and 4 of those were trained by the same mentor. Like
me, some of them are already working on joint ventures that
will happen in February of 2007.
A joint venture broker can make or break a product launch.
Recent, very visible product launches that had joint venture
brokers included:
- Jeff Walker's Product Launch Formula
- John Reel's Go Try This
- Mike Filsaime's Butterfly Marketing
- Sterling Valentine's JV Formula
- Ken McArthur's Info Products Blueprint
... and practically every other recent major product launch that I know the history of.
A good joint venture broker has already built critical
relationships and already has access to the people that you
want to convince to at-least take a look at your product. Since
many very busy top marketers with large lists rely upon a few
trusted JV brokers, those joint venture brokers do make or break
many product launches.
The simple fact is that since many large list owners are so
flooded with joint venture requests, you won't get through to
them unless you go through a joint venture broker.
As already pointed out, the best joint venture brokers are
already booked for months in advance. They also will only
choose to work with the very best, often "bigger ticket"
product launches. They have so many choices that they can only
focus on the bigger launches... and the ones that have the
greatest obvious chances of succeeding. It makes sense for them
to refuse to broker joint ventures that have less chance of
succeeding massively.
An alternative for product owners launching new products is to
simply STUDY what others have done to launch very successful
products without joint venture brokers. If you can access
people who have launched products successfully, pick their
brains and find out how they did it, then you should be able to
apply their ideas to your situation.
Tracking down the details on how many successful product
launches were done is a lot easier than you think. It's as
simple as locating "INTERVIEWS" that have been done with people
who had successful product launches. As soon as someone does a
successful product launch, numerous people notice and want
to interview them to discover how they did it... often to create
an information product on that very topic.
Even better than interviewing the product owners about their
successful launches is tapping into a huge library of interviews
by product owners, joint venture brokers, and people who worked
on many of these product launches. You can learn a lot from the
joint venture brokers, copywriters, product duplicators,
programmers... and others who played important roles in major
product launches.
A site I'd recommend for accessing this data focuses on
"Breaking Into The Internet Marketing Inner Circle." It's at:
Click Here To Find Out More
The site above is filled with interviews by product owners
who've done very successful launches, joint venture brokers, and
many of those who've worked on successful product launches. That
makes this site one of the most valuable resources that you could
possibly tap into if you're even considering a product launch.
I will close by pointing out that, as a joint venture broker, I
have rejected 20 times as many joint ventures as I've agreed to
broker. I've also watched numerous failed joint ventures from
afar... often talking to the product owners as they struggled to
make things work.
MOST of the things that they did right, and many things that
they did wrong are covered in the interviews inside
Click Here To Find Out More
Spending time listening to the interviews inside this site would
have saved many product owners thousands of stomach-churning
hours, and loads of disappointment. It's a site definitely worth
tapping into!
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Willie Crawford is an 11-year veteral of internet marketing.
He's one of the founding members of The Internet Marketing
Inner Circle. Discover what he and hundreds of other top
marketers know. Learn from and rub elbows with them at:
Click Here To Find Out More
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Remember that there is no sure path to success, even if we are to talk success in its many facets, than to toil and
really sweat for it. In the end, you'll be happy that you did. After all, all your toil will work towards your
earnings.
Some will have success where others have failed.
It is all down to you. Don’t give up.
Remember to return to our site every few days and review the other internet marketing articles in the entrepreneur series.
Apart from this article on Using JV Brokers, there are a number of other marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Affiliate Coach Home Page and select
the article series you need the most.
