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Viral marketing succeeds while other tactics may fail. But why?
More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been
developed to solve this predicament. While most of them would work there are those that would not make even a small impact. Viral Marketing is different.
One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the
tendency of a person to share something they find informative, entertaining or perhaps, of practical value.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use
many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person
hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the
certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the
products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail,
viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t
block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients
a viral marketing campaign gets from one person in determining the amount or number of incentives they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to
generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a
great number of people and announce your existence.
Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use
of many mediums in enticing this behavior. It might be in the form of an interesting story, a free offer, an addicting flash game, an amusing video and many
others that may catch a person’s fancy.
This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or
efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.
Let's look at one of the most popular and powerful methods used today...
Tell A Friend Script
One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the
programming of your website. Generally, tell a friend scripts are installed in pages where a media is placed so that a person can easily send the media to
any of his friends, colleagues or his family members.
The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the
media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail
because he would see the sender’s name as someone he or she knows and trust.
Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading
of this marketing method. It can be quite sneaky but it is very effective.
With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or
site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. Then, along with it, is another tell a
friend script.
Then the process begins again. Viral marketing at its easiest! As more people use the tell a friend script, more and more people will know of the
existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the
site. This drives traffic into the site resulting to great number of potential customers.
Tell A Friend Script Availability
I have seen and experimented with tell a friend scripts that are complicated, needing databases and a certain level of knowledge to be successful. However...
A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an
intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or
click go.
In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter
of looking and searching for the script and copying it to your intended web page.
With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple
harmless script that offers great benefits for low cost paired with great creativity and foresight.
It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take
some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing
your traffic flow.
To your success
Andrew Gowans
Your Affiliate Coach
La Perla de Sta. Maria, C1
Avda. de Espana, Elviria
Marbella, 29604, Spain
Andrew Gowans is a successful internet marketing coach providing advice for web marketers and webmasters on how to
develop and promote their websites and advance their online marketing businesses. His focused, straight-talking articles
not only provide a well researched and in-depth resource of interesting and relevant information, but also provide the
"how-to" means of making money online.
P.S.
If you prefer one-on-one coaching, I'd love to hear from you.
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Apart from this article on Viral Marketing, there are a number of other marketing articles to help you
determine which strategies and tactics are suited to you and your online business.
Go back to Your Affiliate Coach Home Page and select
the article series you need the most.
