3 Simple Ways To Improve Your Website


Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.

You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you're well on the way to having a website that will bring you more business.

So here they are then -

The 3 Simple Ways To Dramatically Improve Your Website..

1. You're Fishing For Visitors - You'll Need This To Hook Them.

Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it you've forgotten all about the website you were viewing. It happens all the time and if you don't have a Bookmarking tool on your website it will be happening with the people that come to your website.

A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites. It is best to have the button located on the homepage but an even better option is to have a bookmarking button on every page so a visitor can actually bookmark each specific page of your website for safe-keeping.

2. ‘X' Marks The Spot.

Visitors come to your website and if you're lucky - they like it and click beyond the homepage. Excellent. But they can't find what they're looking for. Uh oh, you could be in trouble. There's a lot of information on your website and Mr. Visitor doesn't have time to sift through it all to find what he's looking for.

You'd better hope that he's either very patient or that you've provided him with a simple map to help him get to the ‘treasure' he is looking for. A Site Map is an essential item - particularly on larger websites.

There is nothing more frustrating than hunting around for something and wasting time when just a simple one pager that presents a summary of all the information on your website could be used.

A Site Map should be reachable from all pages of your website in just one click and should have clickable links on it so that a visitor can zoom straight through to their desired location without having to hunt around.

If you don't give them a map your visitors may become frustrated searching around for that desired piece of information and they may leave your website never to return.

3. Don't Make Your Visitors Have To Write An Email To Contact You

If you are inviting enquiries or contact from visitors to your website you need to provide them with a way of doing this that is as easy as possible for them. Just posting your email address on the website is not the best solution. Why?

Because when they click on it they need to then create an email from scratch. Do you know how busy your visitors are? They hardly have time to read the content of your homepage - never mind create an email from scratch. The solution?

You need to use a simple form. A form enables you to standardise the responses that you receive and it also makes it very simple for your visitors to get in touch with you - all they need to do is pop in their name, email address and tick a few boxes and that's it.

Making it easy for your visitors to contact you isn't the only reason that using a form is a great idea. Doing so means you can get some information back from each person that fills in the form. You can ask them how they discovered your website, which other websites they like to visit - you can ask them anything!

Anything that is going to help you learn more about them, more about who they are and more about what will make them buy from you. You think they would tell you all this if they were creating an email from scratch? No - of course they wouldn't! That's why you need a form.

If you wish further, clear advice on marketing your website (apart from these newsletter!), have a look here...

The Top Seven Mistakes eBook Authors Make

eBooks are the hottest thing going on the Web right now!

Authors with the entrepreneurial instinct are making anywhere from a few hundred to tens of thousands of dollars per month - that's right, per month - by selling ebooks online.

Why are some authors doing so much better than others? We've discovered seven key mistakes that most ebook authors make (and in doing so, hold themselves back from major success):

1. They don't write to a specific, target audience.

2. They don't automate as many of their business activities as possible.

3. They don't have a compelling title for their ebook.

4. They try to cover too much ground.

5. They are not proactive in their marketing.

6. They don't differentiate their ebook from its competitors.

7. They write ebooks that nobody will pay for.

Find out how to avoid these profit reducing mistakes and
Why some people almost always make money with ebooks… and you can too!: Get YOUR information NOW

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Jim Edwards and David Garfinkel are co-authors of "eBook Secrets Exposed: How to Make Massive Amounts of Money in Record Time With Your Own eBook (whether you wrote it or not!)," the authoritative guide to publishing and marketing ebooks on the Web.

Guerrilla Marketing author Jay Conrad Levinson says, "If there ever was a 'must-read' for this century, it's this book."
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