RSS and blogging are hot, but...

RSS and blogging are hot, but still a mystery to most.

If you have no idea what RSS is, if you have no clue about how to use it, it's the right time to get up to speed. RSS is going to be an important way for you to BOTH increase first-time traffic AND to build repeat traffic.

Longer term, it will also build relationships, so important for converting a "visit" into a "dollar."

Before reading the rest of this article, please visit...

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There's a ton of info on the Net about RSS. Most of it is too geeky, too much, too irrelevant, too short-term thinking, or just plain wrong. This site is all you need to know. Most importantly...

It outlines the best approach for MOST small businesses, an approach that has been ignored by all the "experts."

You CAN understand this site even if you have not understood anything else you may have read about RSS up to now.

So start here...

http://www.youraffiliatecoach.com/recommends/rss

important elements

RSS It! is the only product in the world that converts a Web site into an RSS feed. Only SBI! "site-blogs." More than merely unique, RSS It! uses RSS as a powerful new way to distribute your Web site to the world, and requires NO heavy additional "dedicated blog commitment."

And, since SBI! sites are already thriving and successful, this is like getting a "free double" in high horsepower.

As usual, SBI! handles all the tedious, technical stuff...

RSS It! creates your .xml RSS file and then modifies it every time you add or change a Web page or insert a non-Web page item into your feed.

It also automatically pings every significant RSS directory/engine. Together with the ability to add conventional dedicated blogging, here's the bottom line...

RSS It! leverages the reach of every SBI! site by adding an entirely new method of distribution, RSS, without costing you additional time and energy or tech know-how.

It's like blogging to-the-POWER-of-TWO! Free.

THAT is what SBI! is all about.

http://www.youraffiliatecoach.com/recommends/rss

Flying Under Your Prospects' Radar Defenses

Increase Sales By Flying Under Your Prospects' "Radar Defenses"

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com

How do you persuade someone to do what you want them to do?

A whole world of marketing exists around us trying to do that every minute of the day. Do you even notice it anymore or, like your prospects, have you subconsciously set up a system of "radar defenses" against the daily bombardment of marketing messages?

Take a minute and count up the advertising methods which fight for your attention (and money) every day. Just the basic list includes:

ˇ Yellow page ads
ˇ Newspaper and magazine ads
ˇ Postcards, catalogs, and direct mail circulars in your "snail mail" box
ˇ Radio pitches interrupting the flow of your favorite songs
ˇ TV ads - about 20 minutes worth per hour now
ˇ Hundreds of storefronts, "mega" malls, and strip malls
ˇ Highway billboards by the thousands
ˇ Circulars hung on your doorknob
ˇ Illegal signs on stop signs and telephone poles
ˇ Legitimate email messages
ˇ Spam email or UCE (without permission commercial email)

Just these 11 sources can overwhelm your brain with marketing messages. Like trapped rats, people develop defenses against this never-ending onslaught. They throw up a wall or a "radar defense" that goes into action the minute they smell a "pitch" or a sales job. Don't blame them. We all do it!

So how can you get around this psychological wall against the constant sales and marketing messages? Well, the answer does NOT lie in hitting people with more frequent and obnoxious advertising or sly, sneaky tactics. You might get them to trust you for a minute, but it will backfire in the long run.

You must do two things instead:

1. First, you must establish credibility for yourself and your business as an expert.

2. Second, you must reduce their fears about doing business with you.

Doing these two things will get you past their defenses and allow you the opportunity to persuade them to buy your product.

So how do you accomplish these two "simple" things? What will win someone's attention, raise your credibility, and lower their fear factor all at the same time? The one-word answer really applies to most everyone.

Trust!

If a seller can get behind your defenses with information which makes you trust them, then that credibility will carry over into a sale much of the time.

How can you get this credibility?

Well, take this next fact as online marketing "gospel," for many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you one of the most powerful opportunities available to tip the buyer's credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a break from reading this and go check out a newspaper or magazine for a minute.

Which do you trust more, the ads or the articles? Most people will choose the articles hands down. Why? Because the articles don't try to "sell" you anything. Instead, they hand out useful information for educational or other practical purposes.

Most of us grew up in a culture which says we can believe and "trust" what appears in the standard "news" or "information" format. In other words, if it appears in print, then we can believe and trust the author.

So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!

Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something.

Publishing articles literally lets you fly under their advertising "radar defenses."

So remember these points when deciding whether or not to use articles to promote your business:

1. Few things create as much trust and confidence in the minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.

2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust the "news."

3. An article, or series of articles, will differentiate you from the competition, who bombard people with nothing but sales messages.

4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business.

------------------------------------------------------------
Jim Edwards is a syndicated newspaper columnist and the co- author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link!

Click=> http://www.youraffiliatecoach.com/recommends/ezarticles

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