Dear Colleagues and Friends,
Here is the latest edition of Webcoach News. As always, I hope that you will
find the contents interesting and of real value. Let me know, at any time, if there is anything in particular that should be included:
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Here's wishing you everything you would wish for yourself
The following article is one of a series of articles which focus on Affiliate and Internet Marketing. All of the
articles are based on real experiences and research done over twenty years as a personal and business coach. They
are also written in response to questions which I have been asked as well as address common challenges that people
have with affiliate marketing, internet marketing or running an online business in general. I sincerely hope that
you find the following information of value. One idea, one tip, one clue will make all the difference.
Back End Sales And Cross Selling Can Provide More Income Streams For Your Online Business
Almost every online business follows a basic model. This is a tried and tested system that would allow you to effectively
sell your services and products on the 'net. It is an automated system that could act as your sales agent 24 hours a day,
7 days a week, even when you’re offline. Is this the basic model you have followed?
Have you pinpointed your target market?
Have you come up with a product or service to sell?
Have you created a website optimized for search engines and visitors?
Have you added fresh, relevant content regularly
Have you promoted your website well, through article marketing, forum marketing, blogs, and outside links?
Have you engaged your visitors through preselling the benefits of your products to them?
Have you come up with a sales page for your service or product?
Are you garnering enough traffic for your sales page?
Have you integrated a follow-up system in your website?
Have you determined a price for your product?
If you have done all these things, then there is no reason why you shouldn’t be making reasonable earnings.
The only concern left that we have to tackle is how to sustain your profit. Surely, if you’d gather a stable stream of
visitors for your web page, you’d be able to generate some sales. But you should always aim for more.
This can be achieved through cross-selling and back end sales.
Cross-selling involves the sale of products related to the main products you are selling. For example, you are selling an
eBook on dog grooming. You could offer supportive products like dog grooming kits, dog instructional videos, and the likes.
You don’t have to come up with these products yourself. You could simply look for other online businesses offering these
items, and you could sign up as their affiliate. As an affiliate, you just have to refer people to the other business’ sales
page, and when the visitors you have referred would decide to make some purchases, you’ll get a commission for every
sale!
========SIDEBAR========
Affiliate and Internet Marketing in general isn't as easy as many would have us believe. I fully understand
(through my own experiences) that it is a lot easier said than done. However, you are here, right now, because you
have a desire to improve your business, grow your business, and be more successful. This information is here with
the sole purpose of helping you to make the whole process a lot easier.
======END SIDEBAR======
Back end sales (back selling) is slightly more complicated. It involves offering your other products at the exact points of
sale. Points of sale are those moments during the instruction when your customers are most willing to purchase something.
By offering them other products during these times, there is a higher likelihood that they’d buy from you! These points
of sale can be broken down into:
That moment when your customer clicks on the order button. He/she will be diverted to a new page for their payment
details. You could include a pop-up for this page advertising your other products. Better yet, the pop-ups could even
employ urgency marketing to better your chances of bagging more sales.
That moment when your customer has just purchased a product from you. Normally, he/she will be redirected to a Thank
You page. In the Thank You page, you could advertise other offers as well. This is a great opportunity to advertise your
limited OTO (One Time Offer).
When automating your online business, do keep these in mind. If you manage to integrate cross-selling and back selling
tactics in specific points of your website, you’d be able to increase your profit! It’s as simple as that!
Do you need some products to cross promote of to offer at the backend of every deal? You could check out the many
affiliate programs online. For sure, there is one which is relevant to your theme, niche and website. Simply choose the
products that complement what you’re offering, or at the very least, target the same audience your own products are aiming
for.
NOW is the time!
O.K. you have read the article. Now is the time for action. Without action, this article adds no value whatsoever
to your online success. But remember, without action, you cannot blame this online marketing article or any
article for that matter. So, take action NOW.
Be Happy, Be Successful, and above all, Be Kind
Prove to Yourself that YOU can build a REAL and SUCCESSFUL business
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Don't forget, you have access to an updated and excellent range of training manuals to help you start or improve
your online presence. If you have started your unique home business on the 'net, you'll certainly find these
straight forward, no nonsense guides of great value...
Your Free Training Manuals
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More Of The People Who
OVER-DELIVER
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Dr. Ken Evoy certainly rates highly as one of the top guiding influences on Internet Marketing.
There's not enough space to describe the awesome power and value of SBI.
However, to see for yourself, take full advantage of the following tremendous opportunities NOW!
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The 6th Pillar Program is all about DOING.
It sets out 8 Action Steps to follow, one per week. Each one focuses upon one simple, do-able, fast, effective and sales-building strategy.
It's really just a matter of doing the right things... and not wasting time on strategies that do not work.
Which brings us to "the secret" to success...
Just get started...
Do one thing. Do it right.
And then, and only then, do another.
YOUR 8 Action Steps
To Follow NOW
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If You Only Look At
One Program This Year..."
The 5 Pillar Program...
i) allows serious, full-time people to make a great living; and allows part-timers to build a solid second income.
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iii) pays you what you deserve, according to your ongoing efforts and talents. We seek and heavily reward active, long-term, partner-in-sales relationships, not short-term, one-way deals.
Bottom line? You are our valued partner-in-sales. We only build our business if you build YOURS.
Start To Make YOUR
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